A key trend that has been emerging is the growth of Social Media influencers and how they are disrupting traditional ways of the way businesses look at marketing, the authenticity of an influencer as a trusted voice can give brands a significant edge in competitive markets. Many businesses don’t yet have the maturity or in … Continue reading Influencers inside the workplace
With many organisations now moving towards a Digital Workplace strategy it can be overwhelming when scanning the market place for solutions. Collaboration and social tools for the enterprise have exploded and the market place is extremely crowded. In the rush to innovate, there is still a role for simplicity in how organisations can and perhaps … Continue reading Office 365: Greater than the sum of its parts
Digital transformation is a focus for most organisations – ‘going digital’ has many facets, it isn’t just about the technology – it is also about culture and the content. The Digital Workplace is the inward looking part of transformation; the focus is on enabling employees to work in more agile and efficient ways. Although the … Continue reading Digital Content in the Workplace
Agile is very much the buzz phrase of the moment in most organisations, it can be confusing at times when new ideas emerge like agile working, especially if you work in a Digital or Technology role where agile methodology means something completely different. Due to the nature of working in Communications, you often find that … Continue reading The Multiple Meanings of Agile
One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
It is very easy for businesses to become seduced by the power and influence of social media as a way to project brands; and the idea of using employees as storytellers is a real and authentic way to bring you brand to life. Employee advocacy or amplification is a growing trend in organisations, there is … Continue reading Employee Advocacy – getting it right
Organisational storytelling has long been a function of a traditional internal communications function, but as organisations continue to adapt to a digital and social age, the model of storytelling is changing. The lines between internal and external communication are very quickly blurring – and that means a different model for generating content. The Newsroom Model … Continue reading The rise of the Digital Newsroom