Employee Advocacy – getting it right

It is very easy for businesses to become seduced by the power and influence of social media as a way to project brands; and the idea of using employees as storytellers is a real and authentic way to bring you brand to life. Employee advocacy or amplification is a growing trend in organisations, there is … Continue reading Employee Advocacy – getting it right

The rise of the Digital Newsroom

Organisational storytelling has long been a function of a traditional internal communications function, but as organisations continue to adapt to a digital and social age, the model of storytelling is changing. The lines between internal and external communication are very quickly blurring – and that means a different model for generating content. The Newsroom Model … Continue reading The rise of the Digital Newsroom

Creating an adoption strategy for Enterprise Social

With the introduction of Enterprise Social into the workplace; it is a commitment by organisations to a new way of working. The introduction of an Enterprise Social tool can act as the catalyst for change, but in isolation, it will not unlock the business benefits that organisations will expect to see. The deployment of any … Continue reading Creating an adoption strategy for Enterprise Social

The role of a Digital Champion

As more businesses move towards a Digital Workplace and new ways of working, the driver behind change is going to be a mix of technology and people. The technology will act as an enabler for better collaboration and a virtual workspace – but it is the culture of a business that will drive the behaviour … Continue reading The role of a Digital Champion

Creating a Digital Workspace at L&G

There are some real challenges for Financial Services organisations in adapting to the digital age. Both cultural and regulatory barriers make it difficult to navigate both the opportunities and threats that digital can bring. Legal & General has started its digital journey, and in the consumer space has made some real strides with the launch … Continue reading Creating a Digital Workspace at L&G

Enterprise Social: a different way of storytelling

The introduction of Enterprise Social into the workplace has transformed how organisations communicate and engage with employees. Depending on the maturity of your social culture, there is now far more scope for employees to generate content and create more of a bottom up and less of a top down method of storytelling. This has huge … Continue reading Enterprise Social: a different way of storytelling

The Digital Workplace

The workplaces of today will likely look very different in five years. More organisations are starting to look to digital as a mechanism to create a better, more agile and collaborative workplace. Digital has always had a role in the workplace, but with the evolving world of social tools and new technologies, there is a … Continue reading The Digital Workplace