There are some real challenges for Financial Services organisations in adapting to the digital age. Both cultural and regulatory barriers make it difficult to navigate both the opportunities and threats that digital can bring.
Legal & General has started its digital journey, and in the consumer space has made some real strides with the launch of new digital offerings such as My Account (customer self -service), L&G Live (a consumer facing portal) and in the social space the Google Hangout series has been a real breath of fresh air in bringing everyday finances to life.
The outward facing digital and social revolution is well and truly underway.
The next stage of that digital journey is to build up digital and social capability internally, both by introducing new digital tools, and driving a cultural change to a more digital way of working.