Digital transformation is a focus for most organisations – ‘going digital’ has many facets, it isn’t just about the technology – it is also about culture and the content. The Digital Workplace is the inward looking part of transformation; the focus is on enabling employees to work in more agile and efficient ways. Although the … Continue reading Digital Content in the Workplace
One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
It is very easy for businesses to become seduced by the power and influence of social media as a way to project brands; and the idea of using employees as storytellers is a real and authentic way to bring you brand to life. Employee advocacy or amplification is a growing trend in organisations, there is … Continue reading Employee Advocacy – getting it right
Organisational storytelling has long been a function of a traditional internal communications function, but as organisations continue to adapt to a digital and social age, the model of storytelling is changing. The lines between internal and external communication are very quickly blurring – and that means a different model for generating content. The Newsroom Model … Continue reading The rise of the Digital Newsroom
As more businesses move towards a Digital Workplace and new ways of working, the driver behind change is going to be a mix of technology and people. The technology will act as an enabler for better collaboration and a virtual workspace – but it is the culture of a business that will drive the behaviour … Continue reading The role of a Digital Champion
The introduction of Enterprise Social into the workplace has transformed how organisations communicate and engage with employees. Depending on the maturity of your social culture, there is now far more scope for employees to generate content and create more of a bottom up and less of a top down method of storytelling. This has huge … Continue reading Enterprise Social: a different way of storytelling
The workplaces of today will likely look very different in five years. More organisations are starting to look to digital as a mechanism to create a better, more agile and collaborative workplace. Digital has always had a role in the workplace, but with the evolving world of social tools and new technologies, there is a … Continue reading The Digital Workplace