One of the most important roles for Internal Communications in business is translating organisational strategy into a digestible narrative for employees. Most successful businesses will have a clear roadmap to what success looks like in the mid to long term. Sharing that roadmap with employees and engaging them on how they fit into it and … Continue reading Turning your strategy into a story
The identity of your business will be defined by your organisational culture. Culture and identity is essentially the same thing: both define what your business stands for and the way it interacts with its stakeholders. How you position your business to stakeholders will be influenced by your culture; it is the driver behind reputation, brand, … Continue reading Building a culture from scratch
Change management is one of the fundamental pillars of an organisational journey. It can make or break your strategy. How effectively organisations manage change will be the single biggest influencer in trust between the Leadership and its stakeholders and employees. In the current economic climate; change is embedded into organisational psyche. The path to a … Continue reading Managing change: 5 top tips
Setting up an Internal Communications function from scratch can be daunting task, but it is also a real opportunity. I have been fortunate enough to work in two organisations where I have been able to create an Internal Communications function: both were exciting change and transformation projects, and there was plenty of scope for creativity in developing … Continue reading What makes a good Internal Comms Strategy?
If you talk to employees at companies like Apple and Virgin they will be fantastic ambassadors for the companies they work for. There will be many factors as to why organisations drive high engagement and achieve cultural ambition; but a critical part of achieving such a level of employee loyalty is through inspirational leadership. When … Continue reading Inspirational leadership: entrepreneurial culture key to high engagement
Organisational changes can be a major contributing factor to a decrease in employee engagement if businesses fail to recognise the impact of the unsettling nature of a changing business. Change management is very much a part of modern day business culture, where many organisations have to adapt to evolving market conditions. Strategy is a far … Continue reading How do you keep employees engaged at times of change?
At the outset of any cultural change project there is a set formula that I use to deliver an integrated cultural framework that fuses the ‘brand’, the ‘vision & values’ and the ‘behaviours’. To have a credible and integrated cultural proposition, it is essential that the organisational narrative is consistent. The natural instinct when you … Continue reading Culture Change: getting the foundations right