Internal Comms & Digital: Friends or Foes?

One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?

Employee Advocacy – getting it right

It is very easy for businesses to become seduced by the power and influence of social media as a way to project brands; and the idea of using employees as storytellers is a real and authentic way to bring you brand to life. Employee advocacy or amplification is a growing trend in organisations, there is … Continue reading Employee Advocacy – getting it right

The rise of the Digital Newsroom

Organisational storytelling has long been a function of a traditional internal communications function, but as organisations continue to adapt to a digital and social age, the model of storytelling is changing. The lines between internal and external communication are very quickly blurring – and that means a different model for generating content. The Newsroom Model … Continue reading The rise of the Digital Newsroom