#Hashtags as an Internal Communications tool

With the introduction of social tools into the workplace there are real opportunities for Communications teams to use hashtag marketing techniques for internal campaigns and to create engaging signposts for key business behaviours such as collaboration and innovation. Hashtag marketing has become a very effective tool in the external social environment, with businesses being able … Continue reading #Hashtags as an Internal Communications tool

Building a social culture

Before you look at deploying social tools in your business, you may need to take a step back and look at the cultural aspect of social media. The primary benefit of social media in business is to facilitate better collaboration and conversation; using tools as a mechanism to ‘connect’ people with the objective of achieving … Continue reading Building a social culture

Three common cultural challenges in business

There are a number of factors that will determine success or failure in business; and each one of those factors will probably be determined by your organisational culture. Each organisation is different; and as a general observation many organisations may reflect the personality of the person leading the business. It is at the leadership level … Continue reading Three common cultural challenges in business

Guest Blog: 5 ways HR can directly improve revenue growth and margins

The following article is by Ruth Gawthorpe. Ruth is an experienced HR & Transformation Director who has worked across a wide range of industry sectors. Getting the best value from your people requires a concerted and strategic effort from today’s HR professionals combined with the ability to have a strategic influence over other business leaders. … Continue reading Guest Blog: 5 ways HR can directly improve revenue growth and margins