The way businesses operate is changing. Traditional working practices are slowly being changed as businesses begin to recognise that agile working offers a lower cost, more productive alternative. Agile working is an enabler for businesses to operate in a more productive and efficient way by empowering employees to work to a more outcome based model … Continue reading Engaging in an agile world
With the introduction of social tools into the workplace there are real opportunities for Communications teams to use hashtag marketing techniques for internal campaigns and to create engaging signposts for key business behaviours such as collaboration and innovation. Hashtag marketing has become a very effective tool in the external social environment, with businesses being able … Continue reading #Hashtags as an Internal Communications tool
Before you look at deploying social tools in your business, you may need to take a step back and look at the cultural aspect of social media. The primary benefit of social media in business is to facilitate better collaboration and conversation; using tools as a mechanism to ‘connect’ people with the objective of achieving … Continue reading Building a social culture
The way in which businesses communicate and collaborate is changing. It is a natural evolution; it is an alignment with how society is evolving and how social tools are becoming an integrated part of every day life. There is still a place for traditional communications in business; and the social revolution will likely make some … Continue reading The case for social tools internally
Social Media is an evolving part of workplace culture and can be an asset to business leaders in storytelling and managing profile. The real benefit of social media is increased collaboration in business; so it is a tool that has more tangible benefit from the ‘bottom up’ rather than a ‘top down’ communication channel. Social … Continue reading Social media for business leaders
Internal events can be an expensive and resource intensive exercise. It is difficult to put an actual ROI on the cost of an event; but the concept of bringing together communities in a business to focus on strategy and direction can have a significant impact on engagement. If an event is at a leadership level, … Continue reading Getting the most out of your internal event
With the explosion of social media tools in the workplace the role of Internal Communications is evolving. One of the key roles of Internal Communication has always been to facilitate conversation in business; but as the digital landscape continues to change, it is important that Internal Communications take ownership of the collaboration strategy in business. … Continue reading Is it Communication or Collaboration?