One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
The workplaces of today will likely look very different in five years. More organisations are starting to look to digital as a mechanism to create a better, more agile and collaborative workplace. Digital has always had a role in the workplace, but with the evolving world of social tools and new technologies, there is a … Continue reading The Digital Workplace
As more organisations move towards a fully integrated digital workplace it is important that you take your employees with you on the digital journey. If you want to be a digitally enabled business, you need to look beyond the investment in tools and make sure you are culturally ready as well. The transition to a … Continue reading Telling your digital story
One of the key roles of an internal communicator has always been to understand and effectively segment organisational audiences. As organisations evolve and social becomes a more dominant factor there is a new role for Internal Communicators to look beyond traditional audience segmentation and understand the role of internal communities in business. Internal communities have … Continue reading Internal Communities
The way businesses operate is changing. Traditional working practices are slowly being changed as businesses begin to recognise that agile working offers a lower cost, more productive alternative. Agile working is an enabler for businesses to operate in a more productive and efficient way by empowering employees to work to a more outcome based model … Continue reading Engaging in an agile world
With the introduction of social tools into the workplace there are real opportunities for Communications teams to use hashtag marketing techniques for internal campaigns and to create engaging signposts for key business behaviours such as collaboration and innovation. Hashtag marketing has become a very effective tool in the external social environment, with businesses being able … Continue reading #Hashtags as an Internal Communications tool
Before you look at deploying social tools in your business, you may need to take a step back and look at the cultural aspect of social media. The primary benefit of social media in business is to facilitate better collaboration and conversation; using tools as a mechanism to ‘connect’ people with the objective of achieving … Continue reading Building a social culture