A key trend that has been emerging is the growth of Social Media influencers and how they are disrupting traditional ways of the way businesses look at marketing, the authenticity of an influencer as a trusted voice can give brands a significant edge in competitive markets. Many businesses don’t yet have the maturity or in … Continue reading Influencers inside the workplace
One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
One of the key roles of an internal communicator has always been to understand and effectively segment organisational audiences. As organisations evolve and social becomes a more dominant factor there is a new role for Internal Communicators to look beyond traditional audience segmentation and understand the role of internal communities in business. Internal communities have … Continue reading Internal Communities