Digital Content in the Workplace

Digital transformation is a focus for most organisations – ‘going digital’ has many facets, it isn’t just about the technology – it is also about culture and the content. The Digital Workplace is the inward looking part of transformation; the focus is on enabling employees to work in more agile and efficient ways. Although the … Continue reading Digital Content in the Workplace

The Multiple Meanings of Agile

Agile is very much the buzz phrase of the moment in most organisations, it can be confusing at times when new ideas emerge like agile working, especially if you work in a Digital or Technology role where agile methodology means something completely different. Due to the nature of working in Communications, you often find that … Continue reading The Multiple Meanings of Agile

Employee Advocacy – getting it right

It is very easy for businesses to become seduced by the power and influence of social media as a way to project brands; and the idea of using employees as storytellers is a real and authentic way to bring you brand to life. Employee advocacy or amplification is a growing trend in organisations, there is … Continue reading Employee Advocacy – getting it right

The rise of the Digital Newsroom

Organisational storytelling has long been a function of a traditional internal communications function, but as organisations continue to adapt to a digital and social age, the model of storytelling is changing. The lines between internal and external communication are very quickly blurring – and that means a different model for generating content. The Newsroom Model … Continue reading The rise of the Digital Newsroom